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Business

For Alejandro Pena, Sustainability is Key to Success at Keter

Keter’s products are helpful and built to endure a lifetime, beginning with the design process and extending through the technologies it creates. The objective of Keter is to limit the number of virgin resources being used and to cut waste along the whole supply chain.

All of the company’s products are meant to be 100% recyclable. The ambitious goal of Keter is to raise the amount of recycled material in their goods from 40% in 2020 to 55% in 2025. Keter views the world as their common residence and workplace.

Alejandro Pena asserts, “Every day, our people rise to the situation worldwide. They believe that the future is bright and that, working together, we can develop a better company and, more importantly, a better planet for future generations.”

The Sustainability Pillars of Keter

A collaborative effort towards sustainable living:

  • Better Products
  • Better Planet
  • Better Business

Better Products

With Alejandro Pena at its helm, Keter provides lifestyle solutions that are unique and long-lasting, transforming outdoor environments.

Their products are reasonably priced and designed to make people’s lives easier and more comfortable. All Keter products are meant to last a lifespan and are 100 percent recyclable. The corporation disapproves of single-use items.

Keter places the highest focus on advancing the recycling industry through the creative use of recycled material in its products, some of which are composed of up to 100 percent recycled materials.

Keter utilized almost 160,000 tons of recycled material in 2021, which is five times the weight of the Statue of Liberty.

Better Planet

Thanks to CEO Alejandro Pena, sustainability has always been a component of Keter’s corporate culture. With strategic ambitions to cut greenhouse gas emissions by 25 percent by 2025, Keter works continually to attain better sustainability objectives.

Keter decreases its carbon footprint through operational savings and ecologically responsible initiatives across its supply chain. They contribute actively to sustainable living through various climate resilience measures, cautious water management, and vigorous garbage removal.

Better Business

Inclusion, diversity, and equity contribute to higher innovation, creativity, and sustainability.

Through charitable programs, Keter is happy to support and invest in each of its five North American production plants’ local communities. Through connection and education, such programs as the Keter Green Spaces program and The Education Fund strive to make neighborhoods greener. Keter aspires to inspire and educate a new generation of environmentally aware individuals who can spark global change.

Environmental Report

Keter creates goods with the consumer in mind and has established itself as an industry leader in the environmentally friendly design and manufacturing.

The firm recognizes its obligation to protect the environment and seeks to design goods with little environmental effect that is both aesthetically pleasing and practical. Keter’s goal for 2025 is to cut greenhouse gas emissions from manufacturing by 25 percent, send zero trash to landfills from production, and raise recycled content in total output to 55 percent. These are significant objectives for Keter, directing funds to meet the sustainability demands of the present while designing for the future and molding the future for a better day.

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